In our recent report, 'State of Sutton: A Borough of Contradictions' the Sutton Conservative group of councillors talk a lot about Nudge Theory, a concept designed by two American academics which helps change people's behaviour by small actions that are easy to take but not laid down by diktat. This is something that the Conservatives will look at more fully when finalising our manifesto for the next election. We are committed to the carrot not the stick.
I can't promise you musical stairs around Sutton but this video is a brilliant illustration how a bit of lateral thinking makes a massive difference.
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